You will be totally shocked if you know how does WhatsApp make Money ! They are not earning directly from their WhatsApp service or showing any advertisements. But the story is different.
Please have a look on WhatsApp:
- More than one billion people are now using Whatsapp everyday in the world.
- Currently 55 billion messages are being sent per day.
- 4.5 billion photos are being sent per day.
- Currently it supports 60 languages all over the world.
- It is not like a traditional sms app, it has much more good features.
- It is increasing and expanding at every moment.
- Still now it is totally free of cost.
Now the story is:
You don’t know after buying WhatsApp, Facebook has increased their net growth revenue in a multifolded. Facebook knows all about you even you don’t know about those information of you, sometimes you forget those small incidents. They have made a large database from WhatsApp. They are able to serve interest based advertisement now.
Let me discuss about it:
- Facebook knows about your personal informations
- Facebook knows about your professional informations.
- They know about your relationship and families.
- They know what you like or dislike
- They know what kind of activities you are doing each and every day sometimes you forget about those activities but Facebook keeps in mind.
- Even they know about your mental and emotional situation. Sometimes you ignore those things but Facebook does not, they record all these Small things in their database system.
- They know what you want and what you don’t want in your daily life.
- They know where you go, when you go and why you go they always follow you (internet location services, group activities and status updating).
- Their ad performance is the best in the world , totally 100% target and interest based ad they are selling.
- Before few days I visited to buy a wrist watch but did not buy it at that time, I searched for which watch, at the evening when I open my Facebook it is showing exactly that wrist watch as an advertisement. I was really happy to see that wrist watch and I clicked to buy it. Just think twice this incident. It is possible for Facebook team because they follow me all time.
So, Facebook team is using their WhatsApp database system to grow and take their business at the peak level.