We all know that it is a herculean task to make kids away from junk food.People use the term junk food to describe a food that has few of the nutrients your body needs, and a lot of fat, sugar and salt, which your body can easily get too much of. It is truly a challenge to keep away your child from these very less nutritious yet delicious junk food. Nowadays every locality and every mall has a junk food outlet, dishing out fries, pizzas, burgers, rolls etc.Recent studies reveal that fast food restaurants invest about 10 billion dollars a year to entice children to eat at their establishments.
Fast food restaurants uses marketing strategies like giving away toys with the purchase of any kids’ meal.When such toys are offered with the meals children want to eat the meal so that they can get the toy.The problem doen’t lie with the toy but the food which goes inside the child which has absolutely no nutritional value.
Another tool these food joints use is introducing popular cartoon characters with the meal. This has become a powerful marketing tool because they are so recognizable by children. Many fast food restaurants go so far as to offer a character aimed toward girls and a different character aimed toward boys, which increases their demographic considerably.
The fun environment these restaurants keep inside restaurants also attract children to the establishments.They make colourful play areas as well as show popular television shows and movies and live matches of various sports.
An occasional fast food meal won’t harm your child’s health but try to reduce as much as possible by introducing healthy foods in an appealing way.